Plaine Products Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
HERO INGREDIENTS
Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.
Vegan | Cruelty-Free | Non-GMO | Biodegradable | Sulfate-Free | Color Safe | Palm Oil Free | Silicone Free| Paraben Free
We are proud of our clean, plant-based shampoo ingredients: FULL LIST: Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Coco Glucoside, Glyceryl Oleate, Bambusa Vulgaris Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hibiscus Sabdariffa Flower Extract, Glycerin, Sodium Phytate, fragrance*, Phenoxyethanol, Ethylhexylglycerin, CI 60730 (Violet No.2)
*Cherry Almond Scent: Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil, Ricinus communis (castor) seed oil, Amyris balsamifera bark oil, Juniperus Mexicana (cedar) oil, Eugenia caryophyllus (clove) leaf oil, Artemisia pallens flower oil, and natural fragrance ingredients
Prunus Amygdalus Dulcis (Sweet Almond) Oil is beneficial for dehydrated, dry, damaged, and frizzy hair. Hydrating properties combat dryness, eliminate frizz, and provide shine.
HOW TO USE:
Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.
Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
WHY YOU'LL LOVE IT
– Zero waste! Return bottles for free to be washed and reused. Learn more
– Vegan and Cruelty-Free
– Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
– Hypoallergenic
– Palm Oil Free
– Free of Single Use Plastics – bottled in infinitely recyclable aluminum with a reusable pump
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.